Working alongside founder Krissy Cela, I helped bring her vision for the Unified campaign to life, a story about strength, progress, and togetherness. The concept, celebrated the evolution of women in fitness and how each generation has paved the way for the next.

A large LED screen served as the centerpiece of the production, displaying a timeline of women’s fitness through the decades. This visual element tied past and present together, reinforcing the campaign’s message of unity and growth.

An emotive voiceover carried the story, blending history, passion, and empowerment into one inspiring narrative. Every frame was designed to reflect the heart of Unified, a celebration of progress and the power of community.

Working closely with Krissy and the team, we built a campaign that not only highlights performance but also tells a story of connection and collective strength. Unified stands as a reminder that when people come together, real change happens.

Credit:

Work completed while full-time at Oner Active

Director : Krissy Cela, Sacha Ferrer, Taylor Ianniello

DoP /Video Editor : Sacha Ferrer

Gaffer : Guy Parsonage

Producer : Sarah Ferrer

Creative Director : Krissy Cela