To bring Holly Boon’s Vintage Romance vision to life, we partnered with MMProduction to craft a cinematic commercial along Italy’s breathtaking Amalfi Coast. The goal was to showcase the new lip gloss shades through a story that felt warm, romantic, and real.

The film tells the story of a couple who meet by chance in a small Italian restaurant. The woman leaves her lip gloss behind on purpose, and from that moment, their connection begins. We follow them as they explore the Amalfi Coast together, riding a Vespa along the coast, enjoying dates, and sharing moments that feel genuine and full of chemistry.

We visited the locations a month before the shoot to plan everything carefully and make sure each spot matched the vintage, romantic theme. I worked closely with Holly on the storyboard to combine storytelling and product shots in a way that felt natural.

We filmed over two days across several beautiful locations, with MMProduction making the whole process smooth and enjoyable. From the colors and scenery to the love story at its heart, every detail was designed to capture the feeling of Vintage Romance.

This project is one of my all-time favorites, a perfect mix of storytelling, teamwork, and the magic of Italy.

Credit:

DoP, Editor, Colour Grading : Sacha Ferrer
Camera Assistant/Gaffer : Harry Wheelwright
Director : Holly Boon, Sacha Ferrer
Production : Sasha Avison, Nicolas Sanchez , MMproductions
Stylist : Joanne Kennedy
MUA : Katie Daley
Hairstylist : Alan Kitrell
Models : Marco Farris, Indiana Malik