For Attio, I produced and edited a series of paid ads titled “Behind the Build” — a collection of short interviews with the Attio team offering a genuine look inside the company’s culture and innovation.

Each piece focused on themes such as the coolest projects team members have worked on, their reasons for joining Attio, and their fresh perspectives on the CRM industry.

The goal was to create authentic, human-centered content that not only showcased the people behind the product but also reinforced Attio’s identity as a forward-thinking, collaborative, and inspiring place to work.

Credit:

Dop/Gaffer : Sacha FERRER

Creative Director : Brett Borthwick